Yorkshire Voices Conference is set to welcome The Yorkshire Lady, a unique business led by Janette Town, as an exhibitor at this year’s event. Join us on 28th February 2025 at Wetherby Racecourse to meet Janette in person and learn more about her innovative approaches to health, wellness, and business networking.
After a 30-year career in financial advice, Janette’s journey took a new path in 2018 when she and her son created a non-profit aimed at helping the elderly and infirm improve their health through group exercise. From her spare bedroom, she connected with over 3 million people during COVID, using nothing more than a mobile phone and a Facebook page to share her mission.
Building on her success, Janette launched The Yorkshire Lady in 2024, venturing into two new areas. One focuses on wellness, offering short video workouts that allow people to prioritise health, even from their desks. The other centres on business growth, where Janette uses her relationship-building skills to network on behalf of her clients, representing them at events and introducing them to valuable contacts.
Three Key Lessons from Janette’s Journey:
1. People First, Sell Later
Janette’s “people first” approach has defined her career, from her early days as a trusted financial advisor to her non-profit work and now with The Yorkshire Lady. Her focus on long-term relationships has even caught the attention of brands like FX Fire Solutions and OnlyCup Coffee, which partnered with her before her business officially launched.
2. The Order of Actions Matters
Janette plans every step carefully, knowing that the sequence of actions can be just as important as the actions themselves. Whether it’s creating an exercise programme or guiding a business strategy, her attention to detail ensures client satisfaction, reflected in her impressive 80% client retention rate across her ventures.
3. Go Niche, Not Wide
While many businesses attempt to do everything themselves, Janette takes a different approach, dedicating 90% of her time to building strong client relationships and entrusting specialised tasks to experts. This focus has enabled her to achieve greater results and support her clients’ unique needs effectively.
Janette’s journey with The Yorkshire Lady is truly inspiring. For Janette, business isn’t just about profit—it’s about the connections made along the way and helping others achieve their goals.
If you’ll be at the Yorkshire Voices Conference at Wetherby Racecourse, we encourage you to stop by The Yorkshire Lady stand to chat with Janette and explore how her people-first approach could support your own goals. You never know where a new connection might lead!
To connect with Janette at The Yorkshire Lady:
Email: janettetown@gmail.com
Phone: 07906 426068
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